CRM and Marketing: every customer, a measurable relationship

Relationships, communications and marketing data in a single integrated environment: every contact becomes an opportunity you can follow and measure, from the first visit to post-sales support.

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CRM and Marketing area of Zelo ERP: integrated pipeline, email campaigns and customer support

All the value of the relationship, in a single system

From the first website visit to post-sales support, Zelo ERP connects people, data and activities so that marketing, sales and customer care are faster and coordinated.

A single view of every customer

Leads, opportunities, orders, conversations, tickets, warranties and documents stay linked in the same profile. The team always works with up-to-date information, avoids duplication and delivers faster, consistent and personalized answers.

Automations that free up time

Assign requests, send communications, activate warranties, log activities and update statuses automatically. Zelo ERP reduces manual steps, errors and delays, leaving people more time to sell and take care of customers.

Data-driven decisions

Measure campaigns, clicks, conversions, response times, participation and satisfaction. With data linked to the entire sales journey, you can see which actions generate real results and invest resources where they produce the most growth.

Integrated CRM

Manage leads, opportunities, complaints and sales activities in a single flow linked to quotes, orders and invoices. The kanban pipeline makes every deal visible, while reports on outcomes, channels and probabilities help you forecast revenue and improve sales strategies.

Discover all the features for Customer Management
Kanban sales pipeline in the Zelo ERP CRM
Product warranty management in Zelo ERP

Product warranties

Automate warranty creation from sales and deliveries, linking customer, product, serial or batch number, dates and source documents. Verify coverages, manage extensions and support service, complaints and repairs with reliable information, always available in the suite.

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Helpdesk

Collect requests from email, phone and the customer portal into trackable tickets, automatically assigned to the most competent team. Monitor priorities, working hours, prepaid hours and activity status. Customers receive transparent support and the team works on an organized, measurable process.

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Tickets and helpdesk support in Zelo ERP
Business event organization in Zelo ERP

Events

Organize online and in-person events by managing registrations, tickets, agenda, speakers, badges, communications and feedback from a single platform. Zelo ERP links participants, sales and follow-up activities: every event becomes a measurable opportunity to develop business relationships.

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Email marketing

Create professional emails with a visual editor, segment recipients with advanced filters and organize every campaign in a kanban pipeline. Monitor opens, bounces and clicks on tracked links to send more relevant communications, optimize results and connect marketing to sales opportunities.

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Creating an email marketing campaign in Zelo ERP
Online survey editor in Zelo ERP

Surveys

Design online surveys for customers, events, projects, recruiting and quality, with customized questions, scores and visual workflows. Answers stay integrated in business processes and become reports, statistics, activities and concrete decisions, without manual exports or scattered spreadsheets.

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Customer portal

Offer customers a dedicated area to view orders, delivery notes, invoices, documents and stock availability, open tickets and follow their requests. An integrated access point that increases autonomy and transparency, reduces operational interruptions and improves the support experience.

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Zelo ERP customer portal: orders, invoices and tickets
Live chat integrated in the website and the Zelo ERP CRM

Live chat

Bring website and customer portal conversations directly into the CRM. Live chat lets you automatically assign requests, keep the full history, create leads or tickets and measure response times and satisfaction: every dialogue becomes an opportunity followed with continuity.

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Link tracker

Create short URLs and consistent UTM parameters for newsletters, social, blogs and digital campaigns. Every click is tracked and linked to campaign, media and source, so you can attribute leads to the right actions, compare channels and invest your budget more consciously.

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Creating short URLs with UTM parameters in Zelo ERP

Turn contacts into relationships that last

Request the free consultation and discover how to place marketing, sales and support on the same data flow.
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