Link Tracker is the Zelo ERP module for building URLs with UTM parameters and turning them into short links you can share anywhere. Every click is counted, and each one carries its campaign data into the CRM, so you can see which marketing actions produce leads and opportunities.
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Without tracking, email and social blur into noise. Link Tracker generates the UTMs and the short URLs, and every lead that arrives carries its campaign, medium, and source. Sales and marketing get statistics they can finally act on, and the budget stops leaking into channels that produce nothing.
Measuring what people click on tells you what they care about. You can drop the topics that get ignored, write better offers, and stop repeating yourself: customers get fewer messages and more of them useful. And when someone responds, you already know which channel and subject caught their attention.
Enter the destination URL and set campaign, medium, and source. Zelo builds the UTM for you, in a consistent format every time.
Drop the short URL into newsletters, social posts, or blog articles. It reads cleanly, copies without wrapping, and doesn’t “break” the message.
Every click lands in the statistics. And when a contact or lead is created, the source travels with the record in the CRM, so you can analyze and decide on real data.
You define campaign, medium, and source, and the tool writes the standardized UTM parameters for you. At the same time it generates the tracked short URL, which keeps social posts, newsletters, and blog articles tidy. All of it stays inside Zelo ERP: no external link shortening service involved.
Someone clicks a tracked link and fills in a form: the campaign data lands on the newly created lead. It stays attached to the record through the whole customer lifecycle, from the first commercial offer to the final invoice. When you want to know which marketing action produced a given sale, the answer is on the record. Nothing gets lost between departments.
The module gives you an overview of how the company’s digital channels perform, side by side. You can weigh Facebook posts against mass mailing campaigns, or against the links inside the PDF documents visitors download from the site. Management can then fund the channels that actually pay off and allocate the marketing budget on real numbers and confirmed conversions.
Click and interaction statistics update continuously and sit on the main dashboard of the management system. Filter by time period or medium type and you get an immediate read on audience responsiveness. The built-in visualization keeps the data readable even for micro-enterprises, with no external web analytics tool to set up.
Incoming contacts get assigned to the right sales team or distribution channel without anyone doing it by hand. Zelo ERP reads the source campaign from the UTM and routes the request to the salespeople who cover that sector or geographic area. Response times shrink, and the salesperson picking up the lead already knows where it came from.
Features, integrations, and costs, answered directly.
All the tools below are already integrated in Zelo ERP.
No license cost for installed modules, number of users, or enabled workstations
